Extreme Asia: the rise of cult cinema from the far east (Daniel Martin) 2015

cites others: "genres are not defined by a feature that makes all films of a certain type fundamentally similar; rather, they are produced by the discourses through which film are understood." p11-12

as the Asia Extreme case studies demonstrate, a film can have the label 'cult' thrust upon it purely as a result of carefully planned marketing campaigns and skillfully judged interactions between the distribution company and the mainstream press.  p.13


Mark Jancovich, "Cult Fictions: Cult Movies, Subcultural capital and the production of cultural distinctions," cultural studies, 16:2 (2002)
                            "Genre and the audience: Genre classifications and cultural distinctions in the mediation of The Silence of the Lamb," in Horror: The film Reader (Routledge, 2002)