editing suggestions

1.  throw money AT advertising

2. built-in commercials

3.  Sometimes it mingles with the voices on radio or TV, as if it arrives through the airwaves

4.  a fad for

5. Does this mean that he approves of the defamiliarizing effect of substituting balloons for eggs?

6.To attract the attention of an audience from within a sea of information, an advertisement must break away fromwith conventional ways of thinking.