biomedia by Eugene Thacker

in Critical Terms for Media Studies

Biomedia require understanding biological "life itself" as both a medium and as a process of mediation.

Against two criticism of biomedia   ?????
1) reductionism
Biomedia ask us to think outside of this either-or, qualitative-quantitative dichotomy. Networks, systems, pathways, and swarms may offer alternative models in this sense
2) instrumentality
solution: emphasis on environment, epigenetics, and autopoietic self-regulation have become central in rethinking the technological aspect of biomedia.

The question regarding reductionism and instrumentality both presume an unproblematic relation between the way we think about "life itself" and the way we talk about it.
the use of language
rethinking  the prior set of metaphors
biomedia ask us to rethink the relation between language and object, metaphor and materiality,